Telegram casino – new era of gaming or just a additional tool?
The count of apps market growing from day to day and catching user attention became challenging. The main idea of injecting in ecosystem from day by day used products is a get some entry point from common used application as messenger like Telegram.
Recently the i-gaming market witnessed the emergence of a new format for working with the user through the Telegram messenger, which is surpassing the popularity of many daily used applications in terms of DAU and the length of the user session.
There is a pros and cons and some of market players already did it.
In this article we’ll try to dive deep and figure out what exactly is Telegram casino is and try to reveal most misconceptions about their engagement mechanics.
How it works?
It could be a bit confusing, but first insight that you should know – in most cases there is no any casino logic in the Telegram and everything happen on the backend side of regular casino platform.
With TG app you can easily acquire user and get their non changeable unique (real unique for all time) Telegram id for further actions. Casino games and cashier usually opens in the WebApp layout, where a user can operate in the same way as on regular website, so the user experience won’t require some learning or new mechanics.
Here is some example:
As you can see in this case – Telegram is only a shell for a platform, which is simplify access to casino, but everything about UX is the same.
Getting the telegram bot for your casino platform – PROS
- the UX along with day by day used app for a lot of users
- easy way to acquire customers from strictly regulated countries
- no need to support application for various operation system versions
- solid and proven channel of communications with customers – no need to confirm emails, spent money on sms or push notifications
- unique id for user for all time – tiny chance to create multi accounts for bonus hunting or mess with a few accounts created allegedly as accident
Getting the telegram bot for your casino platform – CONS
- the registration of user can’t include KYC things from the start
- less ways to make FTD seamless as it could be on the platform or in regular application
- finally no one knows how the Telegram would be regulate that sort of apps inside, so on one day the story might be ended
At the bottom line
These days a lot of applications trying to occupy user attention, but the result of messengers and basic utilities won’t be reached even close. The big products goes by ecosystem road and allow to create external applications on their base. In case of telegram casino – its a hard to say how long it continue to stay on the top, so I believe it couldn’t be one a once way to work with customers, but there it could be as entry point or continuation of seamless user experience for existed users.
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Wish you success and prosperity!