CRM and Loyalty solutions for i-gaming market
All products without exceptions should know their client and leading them to become profitable.
A lot of brands an apps moves the competitions to the new level – those who lose an attention to their product will lose the game. Each online casino platform have a solution to track and managing communications with customers and a market of solutions for that growing very fast.
In this article I’ll try to make a review on best in class solutions for retention marketing, communication tools and loyalty programs for a different categories of customers.
Here we go.
Customer.io
At a glance
the solution doesn’t aimed to igaming auditory, but for all products and have a lot of features for triggered communications with their own CDP. Also customer.io offering their own SDK and massive marketplace with ready to use integrations, like email, sms, analytics services. So its a good option for starters and for middle weight players due their simplicity of integration and cost.
| user segmentation | yes |
|---|---|
| campaign analytics | yes |
| triggered communications and journey workflows | yes |
| 3rd party vendors connections | yes |
| mobile SDK iOS/Android | yes |
| modern AI mechanics | no |
| Loyalty program | no |
| gamification | no |
| Integration process | by customer |
Pros
- simple and fast integration process
- comprehensive list of basic functionality
- a lot of third party services connected from the box, like email, sms gates, etc
- prices starting from 100$ per month
- campaign performance analytic tools from the box
Cons
- no any customization at this time
- finally its a limited list of supported 3rd party vendors
Short conclusion
Thats a good solution for starters in a business with their own proprietary platforms, but as far as we know – customer.io solution exists in some white labels as the tool from the box.
Smartico.ai
At a glance
This platform aimed to exact i-gaming platforms and positoning as a real-time marketing solution. There is not only triggered communication tools inside, but also well designed and used in production on known brands Loyalty program and gamification tools.
| user segmentation | yes |
|---|---|
| campaign analytics | yes |
| triggered communications and journey workflows | yes |
| 3rd party vendors connections | yes |
| mobile SDK iOS/Android | yes |
| modern AI mechanics | no |
| Loyalty program | yes |
| gamification | yes |
| Integration process | by vendor |
Integration
- the integration process costs fixed amount, but customer success managers will get this job done with minimum engagement of platform staff.
- all communication vendors could be connected immediately, if a connector already exists. Also Smartico offers extend integrations if you use something especially needed for you.
Pros
- a lot of features for use proven for huge amount of traffic on existed brands across different countries
- Amazing and precisely designed loyalty program ready for use from the box
- gamifications and mini-games in order to engage your customers in play
- fast integration supported by customer success managers by Smartico
Cons
- not so significant cons there, but your retention marketing staff should be really professionals in order to manage that sort of products
Short conclusion
A solid feature pack including loyalty program fits for medium business with stable retention strategy and hands for maintain these processes. Very flexible in adding needed vendors for the solution.
Symplify.com
At a glance
Thats another one of robust market players in the market, who offers all services from the box, like personalization, AI based predictioners, communication services. Well known for middle and big players on the market.
| user segmentation | yes |
|---|---|
| campaign analytics | yes |
| triggered communications and journey workflows | yes |
| 3rd party vendors connections | partially |
| mobile SDK iOS/Android | yes |
| modern AI mechanics | yes |
| Loyalty program | no |
| gamification | no |
| Integration process | by vendor |
Pros
- all in one from the box
- AI tools needed for predicting and growing a relationships with your customers
- great personalization tool for marketing
Cons
- vendor locked system – you should to use their communication services regardless you have your own ones
- might be complex to utilize all those features if your project on the grow level or you just have started working with retention marketing
Short conclusion
Big and solid player with comprehensive pack of opportunities. At least using AI predictions is worth to make an attention, also as in-house communicate tools like email and push gateways.
Intarget.space
At a glance
Solution made by market skilled professionals for i-gaming projects. Almost 360 degree platform for profiling, segmentation and efficient communications with customers.
| user segmentation | yes |
|---|---|
| campaign analytics | yes |
| triggered communications and journey workflows | yes |
| 3rd party vendors connections | yes |
| mobile SDK iOS/Android | yes |
| modern AI mechanics | yes |
| Loyalty program | no |
| gamification | no |
| Integration process | by vendor |
Integration
- 3rd party vendors for messaging included
Pros
- magnificent and straightforward visualization of user journeys, profiles and segments
- in house analytic tools
- tracking conversions
- various types of integrations with flexible support
- 3rd party vendors for communication from the box, no any vendor lock
Cons
- nothing significant
- relatively new player on the market
Short conclusion
Good to give a try and flexible for changes due aims to climbing new peaks on this market as the solution.
Optimove
At a glance
Best in class solution for big brands with robust and professional retention departments. The solution used for a years not only in i-gaming, but in a similar markets like trading systems and retail.
| user segmentation | yes |
|---|---|
| campaign analytics | yes |
| triggered communications and journey workflows | yes |
| 3rd party vendors connections | yes |
| mobile SDK iOS/Android | yes |
| modern AI mechanics | yes |
| Loyalty program | no |
| gamification | no |
| Integration process | by vendor |
Integration
- information is not available at this time
Pros
- have their own university and e-learning courses for different types of marketers levels
- flexible plans
- a lot of features for segmentation
- they have their own communication vendors which charging for extra fee, but with on the go plan
Cons
- complex integration
- definitely not for newcomers, so you should be confident that you will be able to utilize it for whole potential for this price and terms
Short conclusion
Its a big one platform for reaching succeed in marketing and retention for igaming solutions. A lot of features with omni channel communications gave this platform their place in a top of solutions for managing retention and lifecycle of user around the market.
Fast track
At a glance
Solutions built specifically for iGaming and used by big brands. The main point of this system is using AI and big data for making the best data driven decisions. A lot of well known brands used this system for a years, so it a good sign to take it in consideration while choosing vendor for retention and personalization.
| user segmentation | yes |
|---|---|
| campaign analytics | yes |
| triggered communications and journey workflows | yes |
| 3rd party vendors connections | yes |
| mobile SDK iOS/Android | yes |
| modern AI mechanics | yes |
| Loyalty program | no |
| gamification | no |
| Integration process | by vendor |
Pros
- Multi-brand Management
- On-site Engagement
- System Messaging
- Orchestrating all communication channels, including the bonus platform, for a seamless experience.
- Streamline onboarding, retention, upselling, churn prevention, and reactivation with automated workflows.
- Real-time Data
- Open Platform
Cons
- solution for the big sharks in the market
Short conclusion
A platform with proven succeed cases in many well known brands, so there is stable and professional solution for professionals with multi brands casinos and sportsbook.
Xtreme push
At a glance
One of the most comprehensive and robust solution on the market with all in one features package. The platform designed especially for i-gaming market and already have list of stable and successful brands on the market. As a killer feature of this solution the company claims that customers will be able to use modern AI prediction mechanics in order to get actual information about churn, ltv, VIP players predictions with high precious.
| user segmentation | yes |
|---|---|
| campaign analytics | yes |
| triggered communications and journey workflows | yes |
| 3rd party vendors connections | yes |
| mobile SDK iOS/Android | yes |
| modern AI mechanics | yes |
| Loyalty program | yes |
| gamification | yes |
| Integration process | by vendor |
Integration
- maintained by customer envolving entire team that you suppose to have
Pros
- comprehensive platform with all in one tailored and modern tools for retention, loyalty and gamification
- AI mechanics for prediction
- brilliant analytic tools for measuring performance
Cons
- nothing to add
Short conclusion
Hi-end class solution being on the edge of customers needs. The solution will cover above and beyond needs.
Gr8 CRM
At a glance
GR8 CRM born from in-house tool for real player in the market from a solid and succesfully running for many years platform. Its obvious that this is level of growing makes sense if you already know all pains and need of customers in your hands and really know what a retention marketers in market need for.
| user segmentation | yes |
|---|---|
| campaign analytics | yes |
| triggered communications and journey workflows | yes |
| 3rd party vendors connections | yes |
| mobile SDK iOS/Android | yes |
| modern AI mechanics | yes |
| Loyalty program | yes |
| gamification | yes |
| Integration process | by vendor |
Pros
- all in one swiss knife to lead your relationships with customers to success
Cons
- I believe there is nothing to add any significant
Short conclusion
Great toolbox with focusing not only to communications, but all level engagement of user and AI driven algorithms.
At the bottom line
Here is some tips for those who decide which vendor they need for Retention marketing:
- Take what you can take, not less, but not more
- gather your requirements for retention tools according to your market knowledge, retention strategy and resources
- integration will take a time and resources – for some vendors it would be easy trip, but for some big solutions it could take a lot of efforts
- evaluate and calculate approximately costs on communications tools like emails, sms, etc in order to ensure fits possible expenses to your unit economy
I hope this article was helpful for you. Any questions or requests you can address to our telegram or via Linkedin page.
Wish you success and prosperity!